Graphic Design careers

Graphic Design careers

Graphic design has evolved over the years and there are many different career paths you can take. Here are some career paths that graduate with a bachelor’s in graphic design can take:

  • Brand Identity Designer

This profession deals with logos and designing visual elements that would attract clientele while visually representing how a company wants to be seen. Images portray a story and a brand identity designer would need to understand the company and the type of clientele it wants to attract and how to attract these customers by designing according to the company’s values and strategic vision. The average annual salary of a brand identity manager can range from US$45,000 to US$75,000.

  • Game Designer

Most game designers have had prior education in graphic designing which can help with layout, layering, color scheme and teach you about user experience since you would be designing for an audience. The average annual salary of a game designer can range from US$58,000 to US$88,000.

  • Illustrator

There are many different types of illustrators. Some include publishing books, fashion forecasting, advertising through posters, storyboards and press and even 3D illustrating. Most often, illustrators are entrepreneurs or freelancers as they are usually constantly creating images and designs for editors, authors, business owners and other clients. The average annual salary of an illustrator can range from US$30,000 to US$65,000.

  • Multimedia Designer

This profession is one of the most sought-after career paths with graduates. A multimedia designer would work on design interpretations, scale models, produce sketches, animation and a wide range of activities that combines technical expertise with imagination and creativity. The average annual salary of a multimedia designer can range from US$70,000 to US$125,000.

  • Muralist

A muralist is a street artist, but the profession has increasingly been gaining popularity in cities around the world because of its unique visual appeal that can instantly transform the ambience of its surroundings. Now you may not need to have a degree in graphic design to do this, but it can help to harness your abilities more by improving on your artistic flair, coloring and other areas of design. The average annual salary of a muralist can range anywhere from US$20,00 to US$90,000.

  • Web Designer

With the world going completely digital, every company and almost every individual has their own website. Websites are a money-making tool now, used for ecommerce websites and pay-to-click advertisements, blogging and numerous other reasons. A company without a website loses profits considerably as customers prefer access to immediate information. The average annual salary of a web designer ranges from US$64,000 to US$87,000.

There are numerous careers in the graphic design field. Other include:

  • Animation/Animator
  • Architecture and Engineering Drafter
  • Art Director Creative Director
  • Email Marketing Designer
  • Fashion Designer
  • Flash Designer
  • Graphic Designer
  • Letterpress Printer
  • Marketing Manager
  • Photo Editor
  • Packaging Designer
  • Product Designer
  • Sign Painter
  • Surface Pattern Designer
  • Teacher/Lecturer
  • UX/UI Designer
  • Video and Film Editor
  • Wedding Invitation Designer

If you are interested in a career in graphic design, you must be passionate about what you do because that is the only way that you can remain creative in this field.

Graphic Design Software

Graphic Design Software

Graphic design software is an indispensable tool to any graphic designer, one that you should be able to use without having issues and one that can get the job done. There are multitudes of software available on the market but here are a few that are currently in the top ranks:

  • Adobe Photoshop CC

This software can work on Windows, Linux, Android, iPhone/iPad, Mac and Cloud (web-based) platforms. It is a very popular choice for freelancers, small businesses and large enterprises. Some of its advanced features include color and luminance masking controls, brush management and brush smoke smoothing, curvature pen tool and Lightroom photo access. Prices range for individuals and businesses, but the average monthly plan is US$29.99.

  • Blender

This software can work on Windows, Linux, Max and Cloud (web-based) platforms. Its customer base includes freelancers and small businesses. Advanced features include Python scripting capabilities, film animation tools, a path-tracer render engine, a built-in compositor and a game engine to allow users to create 3D games. There are various packages ranging from as low as US$11.50 per month to US$127 per year.

  • CorelDraw Graphic Suite 2017

This software can only work on Windows platforms and can be used by freelancers and small, medium and large businesses. The CorelDraw Graphic Suite includes seven solutions which are CorelDraw 2017, Corel Website Creator, CorelCONNECT 2017, Corel Font Manager 2017, Corel CAPTURE 2017, CorelPHOTO PAINT 2017 and Corel PowerTrace 2017. With so many features, this application is considered one of the cutting-edge solutions for persons in several different industries. There is a 15-day free trial version. If you wish to own it, you can purchase the complete version for US$635 with a 30-day money back guarantee or subscribe for an annual enterprise pricing plan at US$16.50 per month.

  • Fotor

This software is supported on Windows, Mac and Cloud (web-based) platforms. It is commonly used by freelancers and small and medium businesses. There is a free version available offering basic features, but the more advanced features include templates, photo effects, and custom designed stickers. Pricing plans range from US$8.99 per month or US$3.33 per month/billed annually, for the Fotor Pro version.

  • Inkscape

This software works on Windows, Linux, Mac and Cloud (web-based) platforms. Its customers include freelancers as well as small and medium businesses. Some advanced features include object manipulation. Boolean operations, bitmap tracing, SVG format file generation and editing, node movement, editing alignment and distribution as drawing, shape, calligraphy, pencil and pen tools, to name a few. This software is a free and open source vector graphics editor.

  • Krita

This software is supported on Windows, Linux, Android, iPhone/iPad, Mac and Cloud (web-based) platforms. Its customer base includes freelancers, small, medium and large businesses. Advanced features of this software include layer management, drawing assistants, transform tools and brush engines, amongst others. Since this software is a free, open source painting tool, there are no pricing plans.

There are many different types of graphic design software available online. The most suitable software to use would depend on what your needs are. Some offer editing for both picture and video content while some offer for only one type of content.

Is becoming a graphic designer right for you?

Is becoming a graphic designer right for you?

Graphic Design is a very large field. They design advertisements and announcements for print, t-shirts, brochures, websites, literally almost anything. There are a number of paths you can take to become a graphic designer, but the following guideline will help you to determine whether you want to pay hefty prices to become professionally certified by letting you dip your toes to test out the water. Here is how:

  • Start from Scratch

The first thing you need to do is to learn how to draw. Yes, draw! Do not simply download that software and jump right in to it. Instead, spend at least thirty minutes every day for thirty days, simply learning how to draw. Learn the basics of drawing while giving your hands a workout, and once completed, then you are ready to move forward into the next step. To help you complete this stage, you can invest in a book such as Learning to Draw in 30 days or Basics of drawing. Drawing is not a talent, it is an acquired skill.

  • Build your Foundation

For this step, you may need to invest in a couple of other books or you can find sources online if you search really well. You would need to find a source that would teach you graphic design theory such as colour, basic typography and how to design using grids. Read as much as you can so that you have a fair understanding on basic elements that make up a picture, how to use the picture to express emotions such as why is red always depicted as hot and blue as cold, and what type of curves are calming. This will teach you how the picture translates into a story for your audience. A good book is “Picture This” by Molly Bang.

  • Understand User Experience

The basics of user experience teaches you how to get your design translated to the user in a way that you want them to see it. In other words, you need your design to be relevant enough to translate the message by getting the audience to interact, engage and experience what you have designed. A good book that can help you would be “The Design of Everyday Things” by Don Norman.

  • Learn Tones

While you may have covered the basics of typology in the second step, you still need to learn how to write, as text plays a very big role in design and grabbing the attention of the audience. For instance, when you use caps locks, you translate as having a very high tone to someone, almost as though you are shouting. You can search online for videos and content on Voice, Tone and Styles so that you can better communicate with your audience. You would also need to practice writing in different font styles for this step so that you can open-up on your creativity and get a feel for words.

Once these basic steps are covered, you are now equipped to start designing on your own. Give it a try to see how you do. Do not try to fix something you have been working on in the past. Instead, scrap it and start afresh and see how it works out for you. Then you would know if you want to take the steps to become professionally certified.