Despite being criticized for confusing logos, Gucci is still “creating a trend” on social networks. In the past, there were also logos of “stormy” brands. Gucci “storms” with new logo scribbled like childish letters On January 10, on Fanpage with 18 million likes, Gucci changed the avatar on social networking. Capital is the leading luxury fashion brand in Italy, representing an aristocratic and aristocratic lifestyle, the new image of Gucci is surprising. The fashion house uses the logo of a handwritten scribble like a child’s letter on a plain blue background. The words “Fall Winter 2020 Men’s Collection” even retain the shaky, uneven ink color
Previously, there were logo designs of brands that caused a stir. There are many times a brand has to edit, even remove the logo and replace it completely.
The analysis of logo images varies widely, from humorous remarks to accusations of evil-looking logos.
When the American crepe production chain IHOP for the first time improved their logo, which had been used for 20 years by adding a smile that did not offend anyone, they were accused of bringing a weak corporate image. fear factor.
Corsair technology company launched a new logo in September 2014, a month after the “Gamergate” scandal that caused women working in the industry to be harassed online and even threatened to be killed.
The company’s logo design for the game division featured two swords crossed at the hilt – this image was quickly condemned for looking like a tattoo on a woman’s lower back, a tattoo with a name: “tramp stamps” (the marks of a wandering man).
Procter & Gamble (P&G) also got in trouble with a series of accusations that forced it to abandon its logo.
This global consumer brand introduced the “man on the moon” brand image in 1851. But in the 1980s, rumors began to spread that ripples in the beard. and the man’s hair hides two horns and the inverted “666” image is a sign of a monster.
In 2007, they won $19 million in a lawsuit against rival distributor Amway spreading false allegations to link the image of P&G with Satan. Although P&G abandoned the Moon logo to replace it with a lettering logo, the image of the Moon quietly returned to their logo in the 2013 redesign.
The begin of a new decade is frequently the sign for clean wondering and novel tactics to return to the fore, not least inside the ever-evolving global of photograph layout. in order we flow from the 2010s to the 2020s, what are the rising tendencies we ought to be retaining a watch on?
To take the temperature of creative opinion, we’ve spoken to layout experts in any respect levels of the enterprise to find out the developments they’ve been spotting, and the predictions they’re making. Study on as we monitor picture layout tendencies, masking the whole thing from logo layout to illustration, that look set to be large in 2020.
To take the temperature of creative opinion, we’ve spoken to design specialists in any respect tiers of the enterprise to find out the traits they’ve been recognizing, and the predictions they’re making. Study on as we display image layout developments, overlaying the whole lot from brand layout to instance, that appearance set to be massive in 2020.
Intensifying minimalism In the latter half of the 2010s, we’ve visible minimalist, flat layout dominate the sector of virtual. And the designers at Grady Britton agree with the fashion is best going to heighten as we input the 2020s. “in keeping with advertising’s ongoing quest for transparency and honesty, layout will continue to strip away extra aptitude and embellishment and flow toward a far easier, straightforward presentation,” says organization creative director Brian Dixon. “it can even veer into deliberately unfinished at instances, as believability is the priority.”
Fashion designer Paul Levy consents. “The ubiquity of flat layout, regarding number one shades, easy, intuitive two-dimensional illustrations and clean-to-read kind, will continue to grow,” he predicts. And this is not pretty much aesthetics, however characteristic too. “the main advantage of flat design is in allowing customers to quickly interact with interfaces, and locate the content material they are searching out.” And while flat design has a reputation for being cold and unfeeling, it needn’t be so. Certainly, senior artwork director Adam Murdoch believes that in 2020, “design minimalism will shift in the direction of the warm and comfortable, with interactive layout’s white-and-light, luxury logo coloration palette going heat and friendlier; and beige, sage and light yellow displaying up greater often.”
2. Abstract 3D and colourful Perhaps as a backlash in opposition to the recognition of flat minimalism, we’ve seen abstract 3D bureaucracy entering their very own over the last yr. “software program updates that have democratised 3D render technology are assisting power this fashion,” notes Tamryn Kerr, accomplice creative director at VMLY&R. “The beautiful work produced for the Greenwich Peninsula festival by means of Droga5 is a extremely good example, both on the posters and animated for virtual. Like watching a well-designed lava lamp, a mesmerising bubble shape actions elegantly throughout the display screen, right away catching your attention and drawing you into the records piece.”
Alex Halfpenny, design director at Elmwood, paints a similar photo. “Neons, fluorescents and bright vibrant colors remain the move-to for designers to help layout stand out,” he stresses. “Favouring digital software, or special print colours, the addition of subtle gradients assist colorings feel alive, and provide layout a youthful and destiny-facing, constructive aesthetic.”
3. Type-best tactics Have you ever observed how the variety of designs taking a type-most effective method appears to be growing? “Ultimately manufacturers are braving typographic layout over pictures and I expect we’ll see even greater companies adopt this attitude in 2020,” says Emily Benwell, virtual layout and advertising specialist at Liberty advertising.
In the meantime Chris Willis, head of layout at VMLY&R, feels 2020 ought to in the end be the 12 months of variable fonts. “There are several high profile designers already running in this area, so it’s poised to go mainstream,” he says. “This technology is specifically thrilling within the digital space, wherein the opportunities are limitless.”
And Grady Britton clothier Katie Larosa believes that type is most effective going to get more creative in this subsequent decade. “There’s these days been a fashion to break the regulations that, as designers, we by no means thought you may break,” she says. “In 2020, I predict we’ll see more formidable, decorative typography that pushes conventional limitations, and a few ‘bad’ layout carried out on reason.”
What is Canva? Canva is a tool with all the features and functions that anyone can use to create and share a lot of interesting content. This useful tool is helping small businesses overcome the biggest hurdles when planning effective implementation of content marketing campaigns, namely: Creating “Exciting” and “Consistent” content. ”.
Create different types of content
As you can see below, Canva offers a lot of different types of content. From the standard size models used for social networking sites to the documents, presentations, invitations and images for marketing advertising purposes. You will find almost everything you need in Canva.
If you want to make content that Canva doesn’t already have a template, you can always create a custom template to your liking.
Even, the collection of content samples of Canva is growing to serve you. For example, Canva recently introduced content templates for eBooks and resumes.
2. Drag and Drop
Like most solutions today, Canva provides drag and drop functionality for your ease of use. In addition, Canva also integrates a search feature, which helps you easily discover the visual elements you want to add to your content.
3. Millions of images and fonts for you to choose
Whether you use a free or paid Canva image or even a photo you upload, Canva offers a very easy-to-use photo editing feature, which you can change the look of the image using the settings. including filters, tones, brightness and more.
4. Collaborate on Cava
Canva makes it easy to collaborate with others to discuss or edit your content and design. Just click the “Share” button in the edit and enter the email you want to collaborate.
If you do not check the box that the red arrow in the image indicates, then you are just discussing the content you created. If you tick, then you are asking to collaborate to edit your content. Whatever the collaboration, an email will be sent by Canva to the person you invite to collaborate.
Creating content to get customers’ attention is always the hardest part when making a marketing campaign.
Canva helps you create your desired content quickly and easily, even if you know little or absolutely no graphic design skills.
No matter whether you use content designed by Canva online or outside, you can always create a large amount of different content to attract your customers; And isn’t that the ultimate goal of marketing?
First I have to reaffirm to you that the shape is a vital component of a design, don’t understand the shape properly or choose the appropriate shape, your designs are almost meaningless and don’t bring effective. So what is the shape, why does it have such great power? Part 1:Overview of shapes in graphic design
Simply understood, the shape is part of the design, it is like a human spine (although it does not exist clearly, it helps all components of a human being arrange 1 orderly and overall way. Based on the shape, you can arrange everything from images, letters, and materials to create a design product that helps create emotions and interaction when customers look at your product.
Remember that every individual component is only logical when arranged in a regular way and in an overall shape and must be directed to a clear and coherent communication message.
For each type of product, each industry, each media request has very different cubic structures and we will learn in the lessons for each specific product.
Part 2:Common shapes used in Logo design
Streamlining is important, but you need to understand the characteristics of the product you’re designing to give yourself a plan on the most logical shape before working. And to solve this problem, we will explore the principles of regular shapes used in Logo design as follows:
Shape is the vital point of your design when you first entered the profession, you are not just good at software, know many design styles but also have to be really delicate and alert. in choosing shapes to start a product design whether it is a logo or any other publication.
To help you truly understand and understand the process of designing shapes in a detailed and accurate way, I will build separate lectures, scroll down to the description and see more content that I built.
It is not easy to maintain continuity of creativity. Therefore, it is natural that at some point your marketing team will not be able to produce great campaigns as expected.
Try to experience a new place
Changing the context can bring surprising results: new ideas. If the marketing team is closed in a cramped little corner, without a window, maybe this is the time to find them for a new feel. Why not treat everyone to a coffee or breakfast – the group can discuss together to find new ideas in a place other than the office.
Clean up the space, spread joy
Let’s retire from things that hold us and keep only inspiring things. Find a suitable place to stick notes and hang whiteboards. On the digital space, don’t forget to clean up the analytical interfaces – remove meaningless metrics.
Cleaning up real space and virtual space will give people space to think and light up their creativity. Come to nature
If you find exhaustion, the “natural vitamin D dose” is probably an effective prescription. New scenes, free movement and discussion will help people think differently than when in four narrow walls.
Extraordinary meetings are a way to inspire marketing teams, helping them come up with new proposals that have never been discussed before.
If the marketing department or any member of the group does not keep up with the company’s goals, their ideas will not meet the general requirements.
Every member needs to understand the business objectives so that all projects bring real value to the company on the overall scale.
Once you understand the big picture and the role of each department, the idea will be cleared, the members will have a realistic orientation and a clear purpose.
Encourage coordination with other departments
Consider the ability to coordinate, “pair” with another part of the company so that the marketing team can listen to ideas that come from a completely different perspective. Give people time to express their opinions and learn from each other. For example, a successful customer service provider can bring a completely different perspective that the marketing department cannot see.
Change the context
Sometimes, the reason for running out of ideas is because people are reluctant to “show sillyness.” So change the context so people don’t mind giving the most ridiculous ideas. Among them may appear some feasible proposals. If you don’t want to push the limit a little further and allow your teammates to “dream”, they may never say their ideas.
If creative ideas become sparse, “take a break”: do other things and come back later. When you think too much about a topic, your brain will be under pressure and difficult to create. Let the group continue with another job and return to the project on that day or week if time permits.
Breaking all gender stereotypes in sports, Nike Korea and Wieden + Kennedy Tokyo had an impressive collaboration in the “Choose Phenomenal” feminist campaign – urging women to live with passion to each A passing day is a miracle.
“Choose Phenomenal” is a continuation of the wave of cheering on the “pink ball” in the sports field from the previous “Dream Crazier” ad – re-creating the discrimination faced by female athletes. The latest ad for Nike Korea was only 60 seconds in length, which really spread the passion of fire to “half the world” in general and the generation of female athletes in Kim Chi land in particular.
The advertisement begins with the familiar image of Korea – Doljabi, a solemn ritual that takes place in the baby’s cradle. Parents will put a lot of things like books, pens, mirrors and babies will choose their own “destiny”. Will that destiny follow them to life as people think?
Not only the appearance of Korean female athletes, “Choose Phenomenal” also brings together many famous singers and stars in K-Pop entertainment to highlight women’s success. when brave choose their own path.
“Is your power determined by appearance? Your living goal determined by the class? Or your fate is also judged by others? ”Facing prejudices about women who are passionate about sports, that women born only to families, cooks, Nike Korea and Wieden + Kennedy Tokyo want to assert It is up to anyone to have the right to live with their dreams and to write their own wonderful stories. Because when making your own choice, you won’t know how far that choice will take you. The campaign also shows that the invisible power of sport can remove all barriers, a motivation for women to become stronger and more resilient than they think. On that difficult but glorious journey, the NIKE brand mark always accompanies them.
Nike has been “living” in accordance with the slogan “Just Do It”, and at the same time fulfills its mission of spreading passion to sporty women who dare to cope with challenges to achieve extraordinary things in life.