Besides Gucci, which logos have been on trend ?

Despite being criticized for confusing logos, Gucci is still “creating a trend” on social networks. In the past, there were also logos of “stormy” brands.
Gucci “storms” with new logo scribbled like childish letters
On January 10, on Fanpage with 18 million likes, Gucci changed the avatar on social networking. Capital is the leading luxury fashion brand in Italy, representing an aristocratic and aristocratic lifestyle, the new image of Gucci is surprising. The fashion house uses the logo of a handwritten scribble like a child’s letter on a plain blue background. The words “Fall Winter 2020 Men’s Collection” even retain the shaky, uneven ink color

Previously, there were logo designs of brands that caused a stir. There are many times a brand has to edit, even remove the logo and replace it completely.

The analysis of logo images varies widely, from humorous remarks to accusations of evil-looking logos.

When the American crepe production chain IHOP for the first time improved their logo, which had been used for 20 years by adding a smile that did not offend anyone, they were accused of bringing a weak corporate image. fear factor.

Corsair technology company launched a new logo in September 2014, a month after the “Gamergate” scandal that caused women working in the industry to be harassed online and even threatened to be killed.

The company’s logo design for the game division featured two swords crossed at the hilt – this image was quickly condemned for looking like a tattoo on a woman’s lower back, a tattoo with a name: “tramp stamps” (the marks of a wandering man).

Procter & Gamble (P&G) also got in trouble with a series of accusations that forced it to abandon its logo.

This global consumer brand introduced the “man on the moon” brand image in 1851. But in the 1980s, rumors began to spread that ripples in the beard. and the man’s hair hides two horns and the inverted “666” image is a sign of a monster.

In 2007, they won $19 million in a lawsuit against rival distributor Amway spreading false allegations to link the image of P&G with Satan. Although P&G abandoned the Moon logo to replace it with a lettering logo, the image of the Moon quietly returned to their logo in the 2013 redesign.

Gaphic design trends in 2020

The begin of a new decade is frequently the sign for clean wondering and novel tactics to return to the fore, not least inside the ever-evolving global of photograph layout. in order we flow from the 2010s to the 2020s, what are the rising tendencies we ought to be retaining a watch on?

To take the temperature of creative opinion, we’ve spoken to layout experts in any respect levels of the enterprise to find out the developments they’ve been spotting, and the predictions they’re making. Study on as we monitor picture layout tendencies, masking the whole thing from logo layout to illustration, that look set to be large in 2020.

To take the temperature of creative opinion, we’ve spoken to design specialists in any respect tiers of the enterprise to find out the traits they’ve been recognizing, and the predictions they’re making. Study on as we display image layout developments, overlaying the whole lot from brand layout to instance, that appearance set to be massive in 2020.

  1. Intensifying minimalism
    In the latter half of the 2010s, we’ve visible minimalist, flat layout dominate the sector of virtual. And the designers at Grady Britton agree with the fashion is best going to heighten as we input the 2020s. “in keeping with advertising’s ongoing quest for transparency and honesty, layout will continue to strip away extra aptitude and embellishment and flow toward a far easier, straightforward presentation,” says organization creative director Brian Dixon. “it can even veer into deliberately unfinished at instances, as believability is the priority.”

Fashion designer Paul Levy consents. “The ubiquity of flat layout, regarding number one shades, easy, intuitive two-dimensional illustrations and clean-to-read kind, will continue to grow,” he predicts. And this is not pretty much aesthetics, however characteristic too. “the main advantage of flat design is in allowing customers to quickly interact with interfaces, and locate the content material they are searching out.”
And while flat design has a reputation for being cold and unfeeling, it needn’t be so. Certainly, senior artwork director Adam Murdoch believes that in 2020, “design minimalism will shift in the direction of the warm and comfortable, with interactive layout’s white-and-light, luxury logo coloration palette going heat and friendlier; and beige, sage and light yellow displaying up greater often.”

2. Abstract 3D and colourful
Perhaps as a backlash in opposition to the recognition of flat minimalism, we’ve seen abstract 3D bureaucracy entering their very own over the last yr. “software program updates that have democratised 3D render technology are assisting power this fashion,” notes Tamryn Kerr, accomplice creative director at VMLY&R. “The beautiful work produced for the Greenwich Peninsula festival by means of Droga5 is a extremely good example, both on the posters and animated for virtual. Like watching a well-designed lava lamp, a mesmerising bubble shape actions elegantly throughout the display screen, right away catching your attention and drawing you into the records piece.”

Alex Halfpenny, design director at Elmwood, paints a similar photo. “Neons, fluorescents and bright vibrant colors remain the move-to for designers to help layout stand out,” he stresses. “Favouring digital software, or special print colours, the addition of subtle gradients assist colorings feel alive, and provide layout a youthful and destiny-facing, constructive aesthetic.”

3. Type-best tactics
Have you ever observed how the variety of designs taking a type-most effective method appears to be growing? “Ultimately manufacturers are braving typographic layout over pictures and I expect we’ll see even greater companies adopt this attitude in 2020,” says Emily Benwell, virtual layout and advertising specialist at Liberty advertising.

In the meantime Chris Willis, head of layout at VMLY&R, feels 2020 ought to in the end be the 12 months of variable fonts. “There are several high profile designers already running in this area, so it’s poised to go mainstream,” he says. “This technology is specifically thrilling within the digital space, wherein the opportunities are limitless.”

And Grady Britton clothier Katie Larosa believes that type is most effective going to get more creative in this subsequent decade. “There’s these days been a fashion to break the regulations that, as designers, we by no means thought you may break,” she says. “In 2020, I predict we’ll see more formidable, decorative typography that pushes conventional limitations, and a few ‘bad’ layout carried out on reason.”

Canva- An interesting online graphic design tools

What is Canva? Canva is a tool with all the features and functions that anyone can use to create and share a lot of interesting content. This useful tool is helping small businesses overcome the biggest hurdles when planning effective implementation of content marketing campaigns, namely: Creating “Exciting” and “Consistent” content. ”.

  1. Create different types of content

As you can see below, Canva offers a lot of different types of content. From the standard size models used for social networking sites to the documents, presentations, invitations and images for marketing advertising purposes. You will find almost everything you need in Canva.

If you want to make content that Canva doesn’t already have a template, you can always create a custom template to your liking.

Even, the collection of content samples of Canva is growing to serve you. For example, Canva recently introduced content templates for eBooks and resumes.

2. Drag and Drop

Like most solutions today, Canva provides drag and drop functionality for your ease of use. In addition, Canva also integrates a search feature, which helps you easily discover the visual elements you want to add to your content.

3. Millions of images and fonts for you to choose

Whether you use a free or paid Canva image or even a photo you upload, Canva offers a very easy-to-use photo editing feature, which you can change the look of the image using the settings. including filters, tones, brightness and more.

4. Collaborate on Cava

Canva makes it easy to collaborate with others to discuss or edit your content and design. Just click the “Share” button in the edit and enter the email you want to collaborate.

If you do not check the box that the red arrow in the image indicates, then you are just discussing the content you created. If you tick, then you are asking to collaborate to edit your content. Whatever the collaboration, an email will be sent by Canva to the person you invite to collaborate.

5. Conclusion

Creating content to get customers’ attention is always the hardest part when making a marketing campaign.

Canva helps you create your desired content quickly and easily, even if you know little or absolutely no graphic design skills.

No matter whether you use content designed by Canva online or outside, you can always create a large amount of different content to attract your customers; And isn’t that the ultimate goal of marketing?