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Rio 2016 Olympics Logo: An Interesting Story Behind The Creation Process (part 2)

March 7, 2020March 7, 2020 Jeanne Gardner

Inspired

Gelli shared that he had an idea for the 3D logo while swimming in Ipanema Beach. When he swam underwater and rose to the surface, he saw Dois Irmãos. And as I said before, because living in a city famous for sculpture, his team needed to create a harmonious logo. All the curves of the logo shape are inspired by the mountains of Rio de Janeiro, not just Sugarloaf but also all the other mountains.

Design process

Gelli shared this is the original logo. We can see this symbol in caves 1 million years ago and today, they also appear in many schools. Using it makes the logo stronger because in all cultures it has a good meaning. That represents unity and power. Also, depending on each person they may feel different meanings. Even the mayor of Rio said he could see Rio in it.

Importance of using 3D Modeling in design

Once the team had the final shape of the logo, Tátil returned to using 3D modeling to see what the logo would look like in 3D and whether there were other ways of expressing the idea. Gelli’s team wants everyone to be able to see the nature of a 3D product in a completely different 2D version.

Color board

Gelli said they have a colorful city and culture. Those colors are connected to the nature of my country. Green represents the Tijuca Forest – one of the world’s largest mountains, blue is the ocean – where the cool waters and yellow / orange are inspired by the warm climate.

Font

About 18 months after the 2016 Rio logo was finalized by Tátil Design, Dalton Maag received a font design announcement. Maag said the message he received was that the font must be an exact copy of the characters in the logo and this was a real challenge because the creative process was reversed. Typically, they will create fonts, then, just make a logo and Maag also only 3 characters R-I-O and 4 numbers 2-0-1-6 to create.

Another eye-catching creation from M-Sport for 2020 WRC

January 25, 2020January 25, 2020 Jeanne Gardner

The M-Sport Ford World Rally crew liveries are eagerly anticipated year after 12 months, and the Cumbrians have brought once more with design from Aspatria’s Phil Dixon, unveiled on the Autosport worldwide show in Birmingham’s NEC.

Dixon’s designs often acquire fan-favourite repute and this season noticed his imaginative and prescient draw concept from the print designs of the early-to-mid 90s – the EcoBoost-powered Ford Fiesta WRCs carrying a current-retro subject matter as the crew appearance to the future with a younger and bold new squad for this year’s FIA World Rally Championship.
“My preliminary notion came from François Delecour’s 1995 Ford Escort RS Cosworth,” explained Dixon.

“White motors have usually been famous, and with multiplied help from Castrol that shade scheme became spot in this year.

“However in wellknown, the whole design has a nod to the early-to-mid 90s. The patterns and fashions of the era are actually typical in the intervening time, so i was involved to create some thing in that style while nevertheless being on-fashion and relevant today.”

The 2020 coloration scheme gives a largely white layout with highlights of blue and inexperienced to represent the close partnership with Ford as well as expanded assist from Castrol.

Current companions MS-RT, Michelin, Sparco, OuncesRacing, NGK, Lazer, Stilo, Acronis, Audes, Eibach and SWP are also proudly displayed in the design, and group leader Richard Millener is a massive fan.

“Phil is a actual skills so it’s no longer unexpected to look his designs come to be fan favourites year after year,” he said. “This season he’s controlled to capture a experience of nostalgia in something absolutely modern-day and imaginitive, and I have to say that it’s one among my favorites!

“It’s exquisite to peer our close dating with Ford nicely represented, as well as the multiplied support from Castrol. A lot of our current partners are also proudly displayed, and the livery looks even higher near up.

“I’m hoping many of you may be capable of get out into the forests and carrier parks to look it for yourselves!”

The Cumbrian crew also are trying to the destiny toward home, and the legit pictures had been taken in the M-Sport evaluation Centre that’s rapid taking shape and due for finishing touch this autumn.

Having constructed a 2.5 kilometre take a look at tune ultimate year, experts at Northern traits at the moment are targeted at the adjoining 10,723 m2 workshop.

Progressing at pace, 550 tonnes of structural steelwork is already in region and all the external precast concrete partitions were absolutely hooked up.

Once complete, this massive multi-million-pound development will mark a new era for M-game – with a in reality particular centre of engineering excellence on the threshold of the Lake District countrywide Park.

“Like each rally fan, I look ahead to seeing our new livery and i have to mention that the group have achieved a extremely good job this year,” stated M-Sport dealing with director, Malcolm Wilson.

“Rallying is at the heart of our commercial enterprise,” he persevered, “and we’ve constructed a crew that i am immensely happy with. However if we want to maintain it’s important to diversify, and the M-Sport evaluation Centre offers exactly that.

“Northern tendencies are making brilliant progress, and we are developing a terrific facility wherein industry leaders from the motorsport and automobile sectors will have the entirety they need to observe a concept from design to manufacturing.

“I clearly consider that we’ve some thing special at M-game, and this new improvement is only going to construct on that – promoting Dovenby hall as a completely unique centre of engineering excellence.”

The M-sport evaluation Centre became made feasible with investment from the UK authorities’s Regional Growth Fund (RGF) as well as increase Fund investment provided by means of Cumbria nearby enterprise Partnership (CLEP) – and could make sure Cumbria plays its component to enhance neighborhood economy, skills and innovation within the Northern Powerhouse.

Rio 2016 Olympics Logo: An Interesting Story Behind The Creation Process (part 1)

December 9, 2019December 9, 2019 Jeanne Gardner

Olympic is a place where many dreams have a chance to come true, including the designers. They are the creators of everything from logos, images on tickets, mascots to medals for every Olympics.

In order for all of this work to be completed before the event, the Olympic Committee was forced to resort to the outsourcing of various brands. In addition, due to the overlap in the design process, the two firms were unable to work together on a project. The logo of Rio 2016 was created by Tátil Design de Ideias, a design company in Brazil, while the exclusive font of the Olympics was created by Dalton Maag, a UK-based Typeface typeface provider (now has a satellite office in Brazil). It is this practical situation that has suggested a very interesting case study of the cooperation of two companies in two cultures. They are forced to work together to create end products that will be admired by hundreds of millions of people around the world.

Logo

When Tátil Design’s creative director, Frederico Gelli, discovered that more than 138 agencies competed to win the right to design the logo for the 2016 Rio Olympics, the first thought that came to his mind was simply giving up. The Olympic Committee requested to submit a near-perfect logo outline which was too difficult to do without any feedback.

However, after a period of thinking, Gelli decided to try. More than two months later, all members of his agency contributed their ideas and eventually, they chose the best logo for the 2016 Olympic Games. This logo is not designed for designers but for everyone in the world. It represents the strength of the country Brazil.

According to Gelli, the hardest part of the entire design process is keeping the final idea from being exposed for about four months from the time it is chosen until the Olympic Design Committee makes an official announcement. Only 10 members of Gelli’s company knew it, so he and the remaining 9 colleagues had to create a fake project so that people would not suspect and focus on working. The secret was kept so secret that they had placed a separating wall in the studio and everyone had to verify their fingerprints to access the top-secret area.

Now that everything has been announced, Gelli is ready to share more information behind its project and here are a few very interesting things that you might be interested in.