The Colors Trend of 2019 for Designing

Color greatly affects buyers’ psychology as well as the selection of products. Every year there is a new color trend and whether it is a digital marketer or a graphic designer, it is helpful to know in advance these trends for your design work. Here are 6 color trends that are expected to be popular in 2019 design circles.

1. Coral color (Coral)
Because life is always growing fast, sometimes people are looking for a peaceful feeling in this hustle of life. “Color is like a balanced prism that reflects natural and digital realities, and this is especially true of coral orange,” said Leatrice Eiseman, CEO of Pantone Color Institute. told Forbes magazine. Leatrice argues that “for consumers who crave human interaction and social connection, the humanistic and passionate qualities expressed by the fascinating Orange Pantone coral have created a sensitive combination ”.

2. The vibrant colors
In early 2019, Apple announced the new iPad Pro. But unlike previous events, their regular invitations are replaced by something unique. In-house designers have created new bespoke versions for their logos that will then be used to send invitations to new and different personalities.

3. Pink
As mentioned, 2019 will be about capturing customer attention and stimulating emotions. What better way to do this with a little pink? Mila Jones Cann from the creative platform 99designs claims that pink is the “most popular and versatile color of the decade.”

In 2016, Pantone named Rose Quartz and Serenity was the color of the year, since then, it seems everyone is crazy about pink.

4. UFO Green
At the beginning of the year, Shuttestock announced their 2019 color trend report. “By collapsing pixel data and hex codes, we discovered the colors our customers were crazy about,” explains Eleanor Innis from Shuttestock.

5. Earth tones
“Earth tones” are emerging as a leading trend, “explained Sue Wadden, Color Marketing Manager at Sherwin-Williams with Forbes. Sue predicts that we will see earth tones going up in the coming years like taupe, green, blue, and oat colors in design publications.

If you’re looking to bridge the gap between nature and design, you’ll find these comfortable colors perfect and suitable for your design.

6. Gold color
Gold gold exudes elegance, success and victory. It also has a close relationship with royalty, property and often the class.

Apple’s 4 Marketing Strategies Create Sustainable Success

Marketing Strategy 1: Get the core to create a message to convey to users
How should marketing department learn marketing to convey the message to users, from the core?

Let’s apply the Golden Circle formula of Apple. This is also the formula that corporations, world-renowned companies like Martin Luther King, or Wright brothers have applied. But very few people succeed with the formula because:

100% of companies know what they do
More than 80% of companies know how they do
Few know why they do what
Why is that? Because with traditional marketing the messages start with “What to do” and end the campaign with the question “Why”. But with the Golden Circle formula, it starts with “Why”. That is, you need to understand why the product / company exists and operates.
With the core beliefs created, customers will also follow you, but a “religious” form. It will help the message to be transmitted strongly. With the message “Think Different“, Apple has maintained its empire until now.

Marketing Strategy 2: Approaching the pioneering customer group, making them marketing themselves
Create USP and The Tipping Point to group potential customers as well as niche customers, adapting to the trend of businesses created. Apple has created a trend for its customers, now a trend for young people, and middle-aged people. Apple’s mission is to create and enhance future digital technology. With that mission has created passion for technology believers, as well as people who love technology creation.

And thanks to that, Apple has a close customer base, helping them promote products and brands to hundreds of thousands of other people, without spending 1 dong. That group of customers is a pioneering group of customers, helping to reach a large customer base in the world. It is the premise for Apple’s four marketing strategies.

Marketing Strategy 3: Create different and creative accents but not far from actual needs
How can we learn marketing to be creative not far from reality from Apple. Evidence is from Apple’s long-standing strategies. This is a central strategy in Apple’s four marketing strategies. So how do you learn Marketing?

Apple has both improved awareness and brought new needs to users. Apple has emerged in the technology village since the 1990s, with only one iMac. iMac changes users’ perceptions about the interface and features. There are many colors to choose from, and just plug in the phone cord to connect to the Internet. It creates a great attraction for Internet users.

Marketing Strategy 4: Customers need to be comfortable with new things
Create maximum conditions for users to experience the product. You need to understand, new changes are often difficult for users to receive at the first time. They wondered whether the change would be beneficial or harmful to them. Therefore, when creating the best comfort and conditions, users will agree to experience new products.

Consider the following questions:

How do people buy and use your goods? How long have they started to see the difference?
Does it take time and money to switch to using your product?
What if you don’t like your product when you try it? (can be returned? …)
And remember, if you give them true value, you will quickly gain their affection. Customers quickly become close and comfortable agreeing to use the product. If the marketing message touches customers’ emotions, minds, “black hearts”, they will nod to agree with all the features and benefits of the product.

Exploration Of Graphic Design In Gaming And Learning

Exploration Of Graphic Design In Gaming And Learning

Graphic design is just about everywhere. It is used in the production of video games, books and magazines, figures, logos, and educational modules, among other things. Graphic design has come a long way and design artists are now able to harness greater technology today than they were able to in the past. More complex games and higher graphics are a result of this increasing technology. In addition, the way education is delivered using the help of graphic design is done so in a more creative way. Graphic design is used as an umbrella term as there are many branches and disciplines. Some of which are; video design, motion graphics design, digital design, and advertisement design, to name a few. Differing cultural contexts and curriculum also plays a role in how graphic designers learn and express their ideas in their work.

Graphic design has been an extremely useful tool in the development of educational programs and simulation. It has been particularly useful toward children and those with disabilities such as those who are deaf. The use of animations, web design, and multimedia application designhave made learning more fun and creative. Virtual reality has also been a technology developed with graphic design for education as well as allowing its users to interact in a fun fantasy world. Haptic interfaces allow their users to touch and feel objects in their virtual worlds. This is especially useful in simulations such as flight simulators and surgical simulation and training. Technology is constantly moving forward and with the new ideas like virtual prototyping, seismic modeling and shape sculpting are becoming more commercialized.

Videogames would not be where they are today without the power of graphic design. About 40 years ago, graphic designers and videogame producers were limited to making games with nothing more than simple text and figures. As time progressed, computing power increased which opened up more possibilities which allowed graphic designers to let their ideas run wild. The difference between the graphics of today’s videogames and reality is almosthard to tell apart. The production of fully animated 3D movies would not be possible had it not been for the advancement in technology. These days just about anything is possible. Creation of a videogame requires a large team of graphic designers, sound engineers, and writers which makes the whole process a bit complex. Innovations in technology are advancing and much more competitive that major gaming studios mustestablish intellectual properties to protect their ideas and to provide an incentive for research and development of new ones. Some of the most known and influential game designers of all time are Hideo Kojima, Sid Meier, Hironobu Sakaguchi and Gabe Newell. Their contributions the gaming world have been invaluable.

With the advancement of technology and ideas, graphic designers can create just about anything. Aside from gaming, graphic designers have many options. You can learn graphic designing from literally anywhere in the world. Not only is it taught in universities and vocational schools, but many online learning sites have courses. If graphic design sounds fun to you give it a shot.

 

Top 5 Sites You Can Use to Design and Sell Shirts Online

Top 5 Sites You Can Use to Design and Sell Shirts Online

Want to make money at home? If you’ve considered how to make money online, an option has always been selling t-shirts. It is a big industry that is run from a laptop and is very profitable. An average of two billion t-shirts are sold every year from these customized websites. There are plenty of them that let users make and sell custom t-shirts and do so without any inventory necessary. Just design them yourself and follow the website’s easy procedures to make them. Here are five sites for customizing and selling t-shirts.

SpreadShirt

SpreadShirt is an excellent free site with quality goods and fast delivery once sold. Set up your own custom online shop through product markups and design pricing. Make money also by uploading your own designs and get paid if someone else on the platform uses one of them to sell a t-shirt.

TeeSpring

Teespring is a popular website for custom t-shirt producers. It’s a crowd funding platform that makes the procedure very easy incredibly easy. With an image of a blank t-shirt, there are a wide range of options from the color to the artwork on the front and back. With Teespring, you can upload your own designs or choose from the site’s own list. Just drag and drop the designs anywhere, completing the process in minutes.

CafePress

Personalize your own shop with the professional, pre-made templates, or put up your own graphics, HTML, and branding. Create your special deals and organize the goodsany way you want, providing a very flexible, personalized, and customized platform for selling t-shirts. Make money and work from home selling t-shirts and designs on 250 products.

Dazzle

Here, set up your own shop by uploading your artwork on t-shirts, and on other products like coffee mugs and pillows. It’s free to start a store on Zazzle with the plus of royalty rates that can be from 5% to 99%. This is beneficial for the more artistic sellers as this site doesn’t have its own set of art, but you can also share the link to other shops and the products made there, leading to a commission.

SunFrog

SunFrog doesn’t require users to reach a sales goal to print your shirts. You can keep your t-shirts posted for as long as you want rather than a short sale period. You can make money from home with your own designs or as an affiliate selling other designers by other artists. The affiliate program is generous for commission, earning up to 65% for every t-shirt sold.

Go out and be your own boss at home by selling t-shirts online through your own creations to print on them. It is popular to make a nice profit without leaving home and there are plenty of ways to get ahead. The t-shirt is one because of the constant spending by others to up their game with the graphic department. Why not put in your own ideas and be profitable?

Essential Elements for Future Creative Directors

We are entering a new era of communication. The day-to-day communication issues of the business not only account for the bulk of the media budget, but also the bulk of the creative capital. More and more advertising companies are entering the market, more and more contracts.
Customers always expect that advertising companies will come up with the best ideas that come with smart, creative solutions every day to deserve the amount they have paid. This puts tremendous pressure on the Creative Director.
In the coming years, marketers need to redefine themselves and what they do. The idea of ​​a media plan will change. Awareness of what is “digital” and not digital will also change. Creative directors are the ones who make those changes. They are great leaders and planners.

However, creative directors will be easily removed from the advertising-marketing world, if not adapted. Whether you are a creative director of any medium, learning to change according to your needs is always a top priority.

In the past, creative directors only needed 5 to 10 ideas a year, now 5 to 10 a week. This is the communication needs of the business today. Real creative directors are not the ones complaining that their time is so short, that they always capture every real creative opportunity, even the smallest chance. There are several essentials for a modern creative director:

Have a good understanding of digital media

The first lesson for a creative director is “having a personal perspective.” Above all, a leader must be the leader. Ask yourself, what is my opinion on digital media? How do I know about it? Then find out if anyone has the same opinion with you? Are you approaching objectively or objectively? Decide how you feel about the media and aim for the media.

Promote branding in practice

Experience shows that having more time and more money will lead to better creativity but it is not easy to persuade businesses to accept this. creative directors have to step back by adopting small, effective activities for marketing campaigns. Make an effort to turn everyday, boring things into something creative and engaging.

Be an open source creativity

Often, creative directors are paid only by the customer for the finished product. Therefore, managers often focus on the product that forgets the value of the creative process. The creative director himself must “open” to receive the creations of his colleagues. Sure, that’s not entirely new ideas, but not the customers who demand a unique idea. You provide “fire,” the environment, direction, open space as well as the attitude of reception for creativity.

Capture the creativity of the masses

All employees want to prove their creativity. The creative field is full of critics and people who can kill the creative ideas that are precious. What I need to get rid of is to promote creativity for the common good. Learn to be proud of your creative ideas based on the foundation you created. It’s hard for leaders to take control of creative ideas and acknowledge the creative work of their employees.

Update knowledge

If you’re used to spending tons of money on traditional media and do not have a lot of digital activity, it’s time to reboot. Review site content, Facebook accounts, Twitter, link to web developers, mastering Facebook applications (though you do not like Facebook at all). In general, you know about traditional media, you also need the same level of knowledge about social networking, digital products and other online media formats.

What You Should Consider Becoming A Graphics Designer

What You Should Consider Becoming A Graphics Designer

After working several years in the retail industry you’ve decided to change careers.  You’ve always been an artist and love to create things so why not Graphic Design!  Hmmm, that’s a possibility however, I need to know more.  Not a problem, allow me to help you out!

Graphic Design

“The art of skill of combining text and pictures in advertisements, magazines, or books.”  Logos, pictographs, packaging, signage are all forms of graphic design.  Images, texts, symbols are all combined by graphic designers to produce the visual form of these ideas and messages.  One example of a graphic design would be the Blue H sign you see on the highways whenever there is a hospital nearby.

New Tendencies

Graphic Design is ever changing and for the good!  Companies are looking to “refresh” their logos into sleek, updated versions so that they stand out more.  This could be bigger, brighter logos that only have words or the logos could include pictures as well, such as a logo for Walt Disney not only says Walt Disney, it has a picture of a castle with a half circle around it.  Flat designs are being used more in backgrounds and illustrations.  Duotones has come alive in digital printing.  Taking a logo and half printing on top of something else where color is combined creates a perfect image that is two toned.  Hot pink over black is a definite pop of color that attracts attention.  Animated art GIF”s add interest to ads, are modern and appealing and used by millions of people of Facebook.

Famous Graphic Designers

Graphic Design use can be found going all the way back to 136 B.C. when the Egyptians used picture symbols on the Rosetta Stone.  1737 brought Benjamin Franklin utilizing art on his newspaper The Pennsylvania Gazette and was the first to use logos and teach that using details in marketing products and services was extremely important.  An American book designer named William Addison Dwiggins published his book in 1927 and it showcased the words “Graphic Design” for the first time as a title.  Eli Lissitzky throughout the twentieth century brought us technics in production and how to use devices for style.

Courses and Universities for Graphic Designers

Those wishes to become employed in the Graphic Design world have many options for courses and Universities they could attend.  While a bachelor degree in graphic design is preferred, working in the field if you have another major is ok as long as you take some graphic design courses.

Online Universities

Full Sail University-Graphic Design, Bachelor of Science (completely online)

Liberty University -Master of Arts in Visual Communication Design (Online 100%)

Universities

University of Pennsylvania-Major of Fine Arts, specialize in Graphic Design.  This Ivy college has a “no loan policy” that simply means if you are eligible you will receive a financial aid grant that you do not repay.

Carnegie Mellon University-BDes in Graphic Design.  The benefit here is you are able to mix and match the courses you wish to take.

Conclusion

In today’s world obtaining a Graphic Design degree is convenient and affordable from taking courses online or attending a university in person.  With new marketing concepts evolving daily, Graphic Designers will be in demand.

What Is Graphic Design?

What Is Graphic Design?

Do you have a creative side and an eye for aesthetics?  Have you ever wanted to share this with the world? If so, maybe graphic design is something for you. Graphic design is a type of communication style where designers express their messages in the form of pictures, texts, and symbols. In other words, it is an artform of visual ideas. Graphic designers are like storytellers. They use their knowledge of typography, photography, and page layout for creating their compositions, both in digital and print form.

Some people are natural artists who have theaptitude for photography, drawing and expression. But this does not mean those without an artistic prowess are unable to learn graphic design. In fact, many universities, vocational schools, and even online learning sites teach graphic design these days. Companies like Udemy have many graphic design courses ranging from beginner to expert. The courses are taught by college professors or experts in the field and cost little to no money to enroll. Additionally, another online learning site called Lynda teaches graphic design but on a subscription basis. Lastly, Coursera is another online schooling option. However, they charge either a subscription or a flat fee to learn with them. Though, they offer the option to audit the courses, but nothing will be graded. All sites offer a certificate of completion when all course material has been viewed and all assignments have been submitted.

So, what does it take to be a graphic designer? It takes an honest interest in art and visual communication, an “eye” for style, and the ability to think outside the box. Anyone could be a graphic designer and doing so can be fun and rewarding. Not to mention the freedom and flexibility it allows an individual. To get started you typically need tools like Adobe Creative Suite or programs like Photoshop, Illustrator and InDesign. Learning how to draw or sketch by hand is useful too. Graphic designers work on a wide range of projects; anywhere from designing logos, signs and business cards; to designing posters, flyers, magazine graphics, and websites. A budding graphic designer could learn their craft in as little as a few months.

So, you have the skills, now what? Graphic design is a very in-demand skill so there are no shortages of work. Some graphic designers choose to freelance their skills. There are many sites online that connect freelancers to clients, such as Upwork and Fiverr. Additionally, searching the web, getting referralsby word of mouth, and the classified job sections of sites like Craigslist are a great way to pick up work. Some companies and businesses hire graphic designers to work as part of their team. Graphic design can also act as a stepping stone to advance your position in your already existing career.Last, but not least, graphic design could be just another fun hobby or a method to destress from life. It can be a great way to let your creative side loose all while being therapeutic in the process.

6 Steps To Become A Fashion Designer

Fashion design is a highly creative profession. As in any other field, it requires the trials of people involved in the industry. This article will figure out the qualities you need if you desire to be a fashion designer.

Step 1

Creativity is the first necessity for the success of a model designer. You have to be gifted in the art and express the ideas in your designs. Creativity means making your own beautiful designs that everyone recognizes, then your designs will become the trend of the society.

Step 2

Make sure you really have a talent in the fashion field. In order to become a successful model designer you have to have a special look at the mode. Understand the tendencies of the past to the present, as well as visualize what clothes will be loved in the future. Know how to mix and match colors, choose the right fabrics and patterns too. Collaborating and pairing styles together will also require a creative head, all of which will merge into the good qualities of being a fashion designer.

Step 3

You have to know that you also need to have the skills of design, standards in cutting, sewing, getting clothing measurements. Design means that you have to draw your ideas on paper or use the computer software to draw. It means that you have to go through the sewing skills course or apprenticeship training can help you a lot in pursuit of this design profession.

Step 4 

Complete an official program. Although many successful designers around the world do not start at any fashion design course, there is not much competition now. In today’s era, having a formal degree will make a difference when you apply for a job and stand firm in the fashion industry. You can join universities and colleges, or vocational schools, which can be signed directly or online.

Step 5

You must have a love and passion for fashion design. Learn more about recent trends by searching the web, watching fashion shows, reading fashion magazines and books on them, watching fashion shows, and more. Designers go ahead, experience and follow their footsteps. Turn them into the stimulation of your imagination.

Step 6

Let’s work for more experience. Finding true experience in this field will give you more chances of success. Being an apprentice or trainee will give you the road to achieving a full time job once you prove you are worthy and reliable. When working as an intern, show your ingenuity and that you are a hard worker. There will be times when you are appointed to do other work, not on par with the designer, but will be like a receptionist for a big fashion company or arrange goods for them. It’s normal, because before you go up the ladder, you have to start from below.

Pathway to becoming a Professional Graphic Designer

Pathway to becoming a Professional Graphic Designer

Essentially, if you have an aptitude for art and design, which you would usually notice in your High School stage or even before. As soon as you notice this creative side of you though, you should start working on your portfolio immediately. Even so, you can become a graphic designer at any age. Here are some of the most common ways to become certified:

  • Associates AA/AS

The Associates of Arts (AA) and the Associates of Science (AS) degrees in graphic design are for those who are interested in learning about the profession and working with the basic tools and programs that would allow for creating digital logos, websites and print designs. Students are required to take 65 credits which usually takes 2years, to be able to graduate. Some courses include color theory, design fundamentals, basic typography, computer graphics and website design. Most AA/AS degrees are transferrable into a 4year BA/BFA degree.

  • Bachelor’s BA/BFA

The Bachelor of Arts (BA) and the Bachelor of Fine Arts (BFA) degrees in graphic design are for those have already taught themselves the basic graphics and want to learn key skills in print and digital arts. Students are required to complete 120 to 180 credits which usually takes 4years, to be able to graduate. The curriculum consists of core studies in graphic design, general education and electives. Some courses include portfolio development, media management in digital design, production for digital and print environments and graphic designer as an entrepreneur.

  • Master’s MA/MFA

The Master of Art (MA) degree in graphic design is for those who want to learn advanced graphics and project management skills while the Master of Fine Arts (MFA) in graphic design are for those who wish to devote their time to graduate studio work and building an advanced portfolio. Basically, the MA is an academic and theoretical advanced degree while the MFA is a pinnacle professional degree for artists and other similar types of professionals. These degrees normally take 2years to 3years to complete, depending on the program and the institution.

To create a solid foundation as a graphic designer, you should follow these steps:

  • Build you skills as early as possible, maybe during high school. Try to take as much art classes as you can such as art history, web design and drawing. You can also explore graphic design software and play around with the tools so that you can understand some of the software that you may be working with.
  • Earn a degree in graphic design but ensure that the institution you attend is accredited as some institutions may offer a fully online degree while others may have face-to-face interaction. You may also want to include some classes that offer business and marketing as these can be very important as you progress in your career.
  • Complete an internship. Many institutions may include this in the degree program, but you can always search for other opportunities. Internships help you to build practical skills in the real-world setting and you can add to your portfolio for prospective jobs.
  • Update your portfolio so that you can use it together with your resume so that you can demonstrate your work as well as provide insight into your development as a professional.