Olympic is a place where many dreams have a chance to come true, including the designers. They are the creators of everything from logos, images on tickets, mascots to medals for every Olympics.
In order for all of this work to be completed before the event, the Olympic Committee was forced to resort to the outsourcing of various brands. In addition, due to the overlap in the design process, the two firms were unable to work together on a project. The logo of Rio 2016 was created by Tátil Design de Ideias, a design company in Brazil, while the exclusive font of the Olympics was created by Dalton Maag, a UK-based Typeface typeface provider (now has a satellite office in Brazil). It is this practical situation that has suggested a very interesting case study of the cooperation of two companies in two cultures. They are forced to work together to create end products that will be admired by hundreds of millions of people around the world.
When Tátil Design’s creative director, Frederico Gelli, discovered that more than 138 agencies competed to win the right to design the logo for the 2016 Rio Olympics, the first thought that came to his mind was simply giving up. The Olympic Committee requested to submit a near-perfect logo outline which was too difficult to do without any feedback.
However, after a period of thinking, Gelli decided to try. More than two months later, all members of his agency contributed their ideas and eventually, they chose the best logo for the 2016 Olympic Games. This logo is not designed for designers but for everyone in the world. It represents the strength of the country Brazil.
According to Gelli, the hardest part of the entire design process is keeping the final idea from being exposed for about four months from the time it is chosen until the Olympic Design Committee makes an official announcement. Only 10 members of Gelli’s company knew it, so he and the remaining 9 colleagues had to create a fake project so that people would not suspect and focus on working. The secret was kept so secret that they had placed a separating wall in the studio and everyone had to verify their fingerprints to access the top-secret area.
Now that everything has been announced, Gelli is ready to share more information behind its project and here are a few very interesting things that you might be interested in.