It is not easy to maintain continuity of creativity. Therefore, it is natural that at some point your marketing team will not be able to produce great campaigns as expected.
Try to experience a new place
Changing the context can bring surprising results: new ideas. If the marketing team is closed in a cramped little corner, without a window, maybe this is the time to find them for a new feel. Why not treat everyone to a coffee or breakfast – the group can discuss together to find new ideas in a place other than the office.
Clean up the space, spread joy
Let’s retire from things that hold us and keep only inspiring things. Find a suitable place to stick notes and hang whiteboards. On the digital space, don’t forget to clean up the analytical interfaces – remove meaningless metrics.
Cleaning up real space and virtual space will give people space to think and light up their creativity.
Come to nature
If you find exhaustion, the “natural vitamin D dose” is probably an effective prescription. New scenes, free movement and discussion will help people think differently than when in four narrow walls.
Extraordinary meetings are a way to inspire marketing teams, helping them come up with new proposals that have never been discussed before.
If the marketing department or any member of the group does not keep up with the company’s goals, their ideas will not meet the general requirements.
Every member needs to understand the business objectives so that all projects bring real value to the company on the overall scale.
Once you understand the big picture and the role of each department, the idea will be cleared, the members will have a realistic orientation and a clear purpose.
Encourage coordination with other departments
Consider the ability to coordinate, “pair” with another part of the company so that the marketing team can listen to ideas that come from a completely different perspective. Give people time to express their opinions and learn from each other. For example, a successful customer service provider can bring a completely different perspective that the marketing department cannot see.
Change the context
Sometimes, the reason for running out of ideas is because people are reluctant to “show sillyness.” So change the context so people don’t mind giving the most ridiculous ideas. Among them may appear some feasible proposals. If you don’t want to push the limit a little further and allow your teammates to “dream”, they may never say their ideas.
If creative ideas become sparse, “take a break”: do other things and come back later. When you think too much about a topic, your brain will be under pressure and difficult to create. Let the group continue with another job and return to the project on that day or week if time permits.