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Rio 2016 Olympics Logo: An Interesting Story Behind The Creation Process (part 1)

December 9, 2019December 9, 2019 Jeanne Gardner

Olympic is a place where many dreams have a chance to come true, including the designers. They are the creators of everything from logos, images on tickets, mascots to medals for every Olympics.

In order for all of this work to be completed before the event, the Olympic Committee was forced to resort to the outsourcing of various brands. In addition, due to the overlap in the design process, the two firms were unable to work together on a project. The logo of Rio 2016 was created by Tátil Design de Ideias, a design company in Brazil, while the exclusive font of the Olympics was created by Dalton Maag, a UK-based Typeface typeface provider (now has a satellite office in Brazil). It is this practical situation that has suggested a very interesting case study of the cooperation of two companies in two cultures. They are forced to work together to create end products that will be admired by hundreds of millions of people around the world.

Logo

When Tátil Design’s creative director, Frederico Gelli, discovered that more than 138 agencies competed to win the right to design the logo for the 2016 Rio Olympics, the first thought that came to his mind was simply giving up. The Olympic Committee requested to submit a near-perfect logo outline which was too difficult to do without any feedback.

However, after a period of thinking, Gelli decided to try. More than two months later, all members of his agency contributed their ideas and eventually, they chose the best logo for the 2016 Olympic Games. This logo is not designed for designers but for everyone in the world. It represents the strength of the country Brazil.

According to Gelli, the hardest part of the entire design process is keeping the final idea from being exposed for about four months from the time it is chosen until the Olympic Design Committee makes an official announcement. Only 10 members of Gelli’s company knew it, so he and the remaining 9 colleagues had to create a fake project so that people would not suspect and focus on working. The secret was kept so secret that they had placed a separating wall in the studio and everyone had to verify their fingerprints to access the top-secret area.

Now that everything has been announced, Gelli is ready to share more information behind its project and here are a few very interesting things that you might be interested in.

Graphic Design: How to Create An Impressive Casino Logo

November 11, 2019November 11, 2019 Jeanne Gardner

Logo is one of the most important factors to attract people to visit online casinos. Here are some considerations when designing a logo.

1. Casino logo aims to attract customers

Casino owners focus on building relationships between themselves and their customers. So at the heart of a logo designer, there’s a noble idea of branding by initiating an emotional thrust among its potential customers.

To create the most impressive casino logo, a designer needs to find the emotional platform of visitors and understand the basic meaning of the time of consumption. The logo is therefore designed to develop a stronger connection with consumers and this connection will continually draw consumers just to come and play in the Casino.

2. Create playful logo designs

The casino logo also has a design that is fun. The psychology behind creating such an art concept is to show visitors the pleasure they receive after visiting a casino. A playful logo design of a casino invites consumers to the best place to relieve mental fatigue and stress. Research shows that participants are more attracted to a Casino club that they are first impressions of.

3. The logo should be subtle but have prominent meanings

Casino promotion is a complicated issue. While marketing and branding, Casino owners need to be quite sophisticated. You should not advertise your Casino too much. That’s why logo designers create logos that represent an elusive meaning. You need to direct the player towards you and not leave.

4. Types of games in the Casino

Sometimes many casinos focus on specific types of games and through effective logo design they highlight their area.

5. The icon represents the device in Casino

Casino logo design also has all kinds of equipment and devices in the Casino. The type of gaming material used in the Casino becomes the trademark of the organization.

6. Logo Casino must have a way of telling stories to customers.

Logos created must have a way of telling stories. Professional logo designers suggest that the company’s face always reflects the stories of their brands. The storytelling approach resonates with the target market and increases sales.

Top Best and Worst Olympic Logos

June 28, 2019June 28, 2019 Jeanne Gardner

Every four years, while sports lovers wait for the Summer Olympics, art commentators are waiting for the logo of this big sports event on the planet.

Every Olympics, from Olympic mascots, logos to related media publications, all become the focus of journalists’ attention. However, this is also an opportunity for people to review history and compare with previous Olympics. One of the most popular details is logo products. Does a product take such a long time to design that really satisfies the fans’ label?

The most impressive Olympic logos

Olympic Helsinki, 1952

With the design idea inspired by the Finnish flag, the Helsinki 1952 Summer Olympics is considered to have the first logo design with a modern twist, according to Jerry Kuyper, one of the designers for the 1996 Olympics.

Munich Olympics, 1972

The abstract logo of the Munich Olympics is designed in a way that suits any country in the world. It symbolizes the spirit of solidarity and collective strength. More attention was paid to the Olympic Munich logo after 11 members of the Israeli Olympic team were kidnapped and killed during the competition.

Mexico City Olympic, 1968

The logo of the Mexican Olympic Games was inspired by traditional Mexican folk art and popular art styles of the 1960s. Although still bearing the traditional breath of a Mexican expression of its heritage, the new logo still remains. There is little modernity and distinct personality. This is the comment of Wally Krantz, creative director of Landor company.

Olympic Nagano 1998

While many Olympic logo designers try to include athletes in their publications and make it look very childish, the design of the Nagano Olympic logo is delicate and attractive enough to avoid the usual animation style.

The worst Olympic logos

Rome Olympics, 1960

An Olympic logo must have moral support and reflect the characteristics of the host city. The logo of the 1960 Rome Olympics represents an iconic myth in Roman culture. However, in art, it completely failed.

London Olympics, 2012

The London Olympic logo bears a rather abstract design and makes many people not understand the meaning behind it. Moreover, many people believe that the pink color of the logo looks very dazzling and is not modern and elegant.

Tips For A Successful Brand Identity

December 22, 2018December 22, 2018 Jeanne Gardner

Branding is very important for any company, building a complete brand identity is far more valuable than owning a great brand logo.

Helping a company to come up with branding strategies can be an interesting task, but it is also scary when you have too much pressure and work to do all at once. Such big campaigns will give designers great opportunities to make visual effects bring the impression and freshness in the design for brands. However, these projects often require designers to have certain skills in logo, printing and digital design.

The brand identity contains a broad concept in design, because this is a set of totals related to symbolism and identifiable elements that create a brand that is expressed in a uniform and Consistently, representing a company or a commercial enterprise that has a real image in the market and helps differentiate brands from one another. From business cards to stationery sets are representative of social media, in order to get the identity of a successful brand, it is important to overcome all forms of support. It is in design to bring about a strong visual and sensory design that really comes from the brand itself, not simply the professional images that come from technical devices in graphics.

If you are hesitant to participate in a brand identity project without really experiencing it, the following helpful tips will help you get started in a much more convenient and successful way .

1. Logo

Logo design is the main foundation for a brand identity, so make sure that the overall colors and colors of the logo can be used as the main image and become a strong link. for identification.

2. Business Card
Designing a business card must ensure that the design is not overloaded, overwhelming the space for information that leads to inaccurate and incomplete customer information.

3. Letterhead and envelope

Similar to business cards, letterheads and envelopes are all design elements that should be included in any identifier, they also have quite specific requirements in size, shape, and usage. use. Think and select interconnected elements and details that can go together in the same design – for example, similar colors, shapes, concepts and sometimes even proportional. and their sizes are different, but there is still unity on the topic, which still creates an impressive harmony.

4. Facebook cover

Designing on Facebook is really an effective way of promoting when it acts as the first breakthrough in a large online strategy to reach potential customers on social networks.
To create a complete and successful identifier designers have to go through so many creative processes as well as the high demands of design plus the great pressure of time that can be created. The designs are professional and creative. Therefore, I hope that the above comments will help you in the design process and will be the basic suggestions for you in the first steps of implementing a successful brand identity.