Every four years, while sports lovers wait for the Summer Olympics, art commentators are waiting for the logo of this big sports event on the planet.
Every Olympics, from Olympic mascots, logos to related media publications, all become the focus of journalists’ attention. However, this is also an opportunity for people to review history and compare with previous Olympics. One of the most popular details is logo products. Does a product take such a long time to design that really satisfies the fans’ label?
The most impressive Olympic logos
- Olympic Helsinki, 1952
With the design idea inspired by the Finnish flag, the Helsinki 1952 Summer Olympics is considered to have the first logo design with a modern twist, according to Jerry Kuyper, one of the designers for the 1996 Olympics.
- Munich Olympics, 1972
The abstract logo of the Munich Olympics is designed in a way that suits any country in the world. It symbolizes the spirit of solidarity and collective strength. More attention was paid to the Olympic Munich logo after 11 members of the Israeli Olympic team were kidnapped and killed during the competition.
- Mexico City Olympic, 1968
The logo of the Mexican Olympic Games was inspired by traditional Mexican folk art and popular art styles of the 1960s. Although still bearing the traditional breath of a Mexican expression of its heritage, the new logo still remains. There is little modernity and distinct personality. This is the comment of Wally Krantz, creative director of Landor company.
- Olympic Nagano 1998
While many Olympic logo designers try to include athletes in their publications and make it look very childish, the design of the Nagano Olympic logo is delicate and attractive enough to avoid the usual animation style.
The worst Olympic logos
- Rome Olympics, 1960
An Olympic logo must have moral support and reflect the characteristics of the host city. The logo of the 1960 Rome Olympics represents an iconic myth in Roman culture. However, in art, it completely failed.
- London Olympics, 2012
The London Olympic logo bears a rather abstract design and makes many people not understand the meaning behind it. Moreover, many people believe that the pink color of the logo looks very dazzling and is not modern and elegant.