Inspired
Gelli shared that he had an idea for the 3D logo while swimming in Ipanema Beach. When he swam underwater and rose to the surface, he saw Dois Irmãos. And as I said before, because living in a city famous for sculpture, his team needed to create a harmonious logo. All the curves of the logo shape are inspired by the mountains of Rio de Janeiro, not just Sugarloaf but also all the other mountains.
Design process
Gelli shared this is the original logo. We can see this symbol in caves 1 million years ago and today, they also appear in many schools. Using it makes the logo stronger because in all cultures it has a good meaning. That represents unity and power. Also, depending on each person they may feel different meanings. Even the mayor of Rio said he could see Rio in it.
Importance of using 3D Modeling in design
Once the team had the final shape of the logo, Tátil returned to using 3D modeling to see what the logo would look like in 3D and whether there were other ways of expressing the idea. Gelli’s team wants everyone to be able to see the nature of a 3D product in a completely different 2D version.
Color board
Gelli said they have a colorful city and culture. Those colors are connected to the nature of my country. Green represents the Tijuca Forest – one of the world’s largest mountains, blue is the ocean – where the cool waters and yellow / orange are inspired by the warm climate.
Font
About 18 months after the 2016 Rio logo was finalized by Tátil Design, Dalton Maag received a font design announcement. Maag said the message he received was that the font must be an exact copy of the characters in the logo and this was a real challenge because the creative process was reversed. Typically, they will create fonts, then, just make a logo and Maag also only 3 characters R-I-O and 4 numbers 2-0-1-6 to create.