Despite being criticized for confusing logos, Gucci is still “creating a trend” on social networks. In the past, there were also logos of “stormy” brands.
Gucci “storms” with new logo scribbled like childish letters
On January 10, on Fanpage with 18 million likes, Gucci changed the avatar on social networking. Capital is the leading luxury fashion brand in Italy, representing an aristocratic and aristocratic lifestyle, the new image of Gucci is surprising. The fashion house uses the logo of a handwritten scribble like a child’s letter on a plain blue background. The words “Fall Winter 2020 Men’s Collection” even retain the shaky, uneven ink color
Previously, there were logo designs of brands that caused a stir. There are many times a brand has to edit, even remove the logo and replace it completely.
The analysis of logo images varies widely, from humorous remarks to accusations of evil-looking logos.
When the American crepe production chain IHOP for the first time improved their logo, which had been used for 20 years by adding a smile that did not offend anyone, they were accused of bringing a weak corporate image. fear factor.
Corsair technology company launched a new logo in September 2014, a month after the “Gamergate” scandal that caused women working in the industry to be harassed online and even threatened to be killed.
The company’s logo design for the game division featured two swords crossed at the hilt – this image was quickly condemned for looking like a tattoo on a woman’s lower back, a tattoo with a name: “tramp stamps” (the marks of a wandering man).
Procter & Gamble (P&G) also got in trouble with a series of accusations that forced it to abandon its logo.
This global consumer brand introduced the “man on the moon” brand image in 1851. But in the 1980s, rumors began to spread that ripples in the beard. and the man’s hair hides two horns and the inverted “666” image is a sign of a monster.
In 2007, they won $19 million in a lawsuit against rival distributor Amway spreading false allegations to link the image of P&G with Satan. Although P&G abandoned the Moon logo to replace it with a lettering logo, the image of the Moon quietly returned to their logo in the 2013 redesign.