Unlike the images of ordinary athletes, advertising posters for sports events are images that bring in the exciting and passionate spirit of sports. They stimulate enthusiasm and passion for sports, which makes viewers interested in the events that the poster refers to. Here are a few notes when you want to design promotional posters for sporting events.
1. Design theme
The first thing you want to design a poster is to identify the theme. We need to know the poster introduces which event, sport or product promotion. If misidentification or understanding of the problem, it is easy to make the designer go wrong in affecting the quality when designing.
Poster for sports events should show the skill and power of the athletes or the sport that the poster mentioned. You can also add graphic elements to create accents for the poster, which makes the ad poster help heat the game. In addition, it will also stimulate the viewers’ love and passion for sports in order to motivate them to watch and cheer for the event.
Color is an extremely important element in sports posters. Strong tones like red, black, dark blue, yellow and more are often used to create a strong feeling.
You need to express your ideas through color and good graphics and not text. A poster with too many words on it is never a good idea. No one wants to stop and read each line on a poster.
Information on a sports poster must be really understandable and arranged appropriately. Posters should be designed with the most important parts first, then less important information will be scaled down or folded backward. Usually, in sports posters, photos of events and athletes will be placed in the center and the textual information placed at the bottom of the order will create a feeling of rising and unrestricted. This arrangement also helps viewers to immediately grasp the sport or product that the poster refers to.
Advertising poster design is an interesting job. However, it also requires the designer to have an imagination and a passion for sports to create a poster that can inspire viewers.