Branding is very important for any company, building a complete brand identity is far more valuable than owning a great brand logo.
Helping a company to come up with branding strategies can be an interesting task, but it is also scary when you have too much pressure and work to do all at once. Such big campaigns will give designers great opportunities to make visual effects bring the impression and freshness in the design for brands. However, these projects often require designers to have certain skills in logo, printing and digital design.
The brand identity contains a broad concept in design, because this is a set of totals related to symbolism and identifiable elements that create a brand that is expressed in a uniform and Consistently, representing a company or a commercial enterprise that has a real image in the market and helps differentiate brands from one another. From business cards to stationery sets are representative of social media, in order to get the identity of a successful brand, it is important to overcome all forms of support. It is in design to bring about a strong visual and sensory design that really comes from the brand itself, not simply the professional images that come from technical devices in graphics.
If you are hesitant to participate in a brand identity project without really experiencing it, the following helpful tips will help you get started in a much more convenient and successful way .
Logo design is the main foundation for a brand identity, so make sure that the overall colors and colors of the logo can be used as the main image and become a strong link. for identification.
2. Business Card
Designing a business card must ensure that the design is not overloaded, overwhelming the space for information that leads to inaccurate and incomplete customer information.
3. Letterhead and envelope
Similar to business cards, letterheads and envelopes are all design elements that should be included in any identifier, they also have quite specific requirements in size, shape, and usage. use. Think and select interconnected elements and details that can go together in the same design – for example, similar colors, shapes, concepts and sometimes even proportional. and their sizes are different, but there is still unity on the topic, which still creates an impressive harmony.
4. Facebook cover
Designing on Facebook is really an effective way of promoting when it acts as the first breakthrough in a large online strategy to reach potential customers on social networks.
To create a complete and successful identifier designers have to go through so many creative processes as well as the high demands of design plus the great pressure of time that can be created. The designs are professional and creative. Therefore, I hope that the above comments will help you in the design process and will be the basic suggestions for you in the first steps of implementing a successful brand identity.